1. About Atlantis
1-1. Organization chart
1-2. HRM
To deliver exceptional employee service experiences ensuring Atlantis is the leader in cutting edge HR practices. We will accomplish this by attracting, developing and retaining highly motivated, productive, caring and committed team members who will accomplish and support the Company’s mission, vision and va
1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdooradvertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver