2) Library as a cultural space
In the past, most people thought 'a library' is a place where people try to read books. However, libraries are changing considerably. We believe the library plays an important role in the society, as a cultural space. It is possible to guess this assumption with libraries around us.
First, we can assume that 'a library' becomes more creative place with
2006학년도 1학기
유아놀이이론
제12장. 실외놀이(outdoor play)
article 1. 어린이에게 적합한 놀이터와
놀이터에 적합한 어린이 만들기
(Making Playgrounds Fit for Children
and Children Fit on Playgrounds)
article 2. 실외 가작화놀이 이해하기
(making Sense of OUTDOOR Pretend Play)
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
twofold attention.
Continuous advertising, because of long-term contract.
Limitations in procuring fine space because of space limitation and legislation.
Early stage of installation is expensive.
Measurement of the advertisement is difficult.
Implementing a flexible advertisement is difficult, because of long term contract.
Modification of the ad cause to promote more expenses.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver