Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
wearing clothes of men's style. But after the 1970s, X generation and N generation wanted to be free about sex and age and were indifferent to their own identity.
Samsung fashion institute recently announced that key words of the year in fashion market are gapitalism(gap+capitalism) of consumption, convergence & collaboration, diversification of the global fashion landing, evolution of the fash
criteria.
in Controlling part, there are three policies.
First, Monitoring Workplace Conditions at Partner Factories.
They execute monitoring twice a year for any inappropriate practices such as child or forced labor and instigate improvements.
Second, The Business Ethics Committee established the
guidelines to prevent the abuse of superior bargaining
Power.
Lastly, questio
Summary of Proposal
reason of select and expected value of strategies
As fast food chains which provide quick meals to people has played an important role in today's busy society, the way of producing clothes has also become faster. Clothing industry is hard to keep in control because of fast changing needs of customers. However, Zara the clothing brand of Spain has maintained at the wor
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow