I. Introduction of the Project
i. The reasons for selecting companies
For this project, our team has chosen two major airline companies in the United States which are American Airlines and Delta Airlines.
Since 2000, in airline industry, there were many kinds of market environment’s changes which are related to the world economic crisis, the sharp rise of oil price and the threat of terr
that is the abroad relief development volunteer to the hungry country.
It starts the giving NGO era established as ‘abroad supporting NGO’ that is the first in Korea in 1989 from the receiving NGO.
It performs the welfare business for broken family, elder who lives alone, and the disabled, and supports the development of water resources, meal project, and the supporting to North Korea.
The Russian Silicon Valley will become the center for technologies' development in five sectors: energy, telecommunications, bio medical technologies and nuclear technologies
The number of social enterprise has grown steadily in many countries, with the most rapid growth occurring during 1990s and 2000s. Specified objective of each firms are various, however, social enterprises are commonly aiming for maximizing improvements in human and environmental well-being, rather than maximizing profits for external shareholders. A social enterprise is value driven towards ethi
Market Analysis & Marketing Plan
Caffebene
Table of contents
1. Company Description
Caffebene was launched in 2008 by CEO, Sun kwon Kim. This company is domestic coffee brand in Korea. Caffebene has the largest number of stores among coffee brands. Also their sales are ten billion in the 2010. Caffebene was reputed by the other people that native brand is efficiently competing with the overse