overseas markets to secure its role as an outpost for been able to expect.
However, the existing department stores and traditional markets and small retailers, such as local supermarkets are increasingly competitive with new retail industry. And this situation can not be overlooked.
Despite such confusion, Marketing channel of our country is becoming increasingly complex and diverse. Reorganiza
overseas market and improvements.
For Woongjin to effectively expand to oversea market, they need to build up their image in local market and internally, Woongjin has to reduce sales commission in order to maximize its profit.
In the following pages, we will discuss specific changes.
Current Marketing Situation
Woongjin, founded in 1989, has long hold the leading company status in
overseas market and improvements.
For Woongjin to effectively expand to oversea market, they need to build up their image in local market and internally, Woongjin has to reduce sales commission in order to maximize its profit.
In the following pages, we will discuss specific changes.
Current Marketing Situation
Woongjin, founded in 1989, has long hold the leading company status in
STP of Choco-Pie
Segmentation
한국 70년대와 상황이 비슷한 국가
Targeting
거점 대도시 주변의 중상층
Positioning
중국 시장의 어려움
상표 & 의장 등록
수출 초반 브랜드명과 패키지의 불일치 (일본 – Choco-Pie / 대만 – Chocolate-Pie)
▶중국 상표 등록시 이미 롯데가 Choco-Pie로 상표 등록
foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 Overseas expansion to Portugal
1989 Expansion in New York of the America