overseas market
Competitor- NEXON
Major products: The Kingdom of the Wind, crazy arcade, Mabinogi, Maple Story and Kartrider
Profit model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
User characteristics
More professional approach; core users
Average age is higher than Korea
Payme
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
overseas market and improvements.
For Woongjin to effectively expand to oversea market, they need to build up their image in local market and internally, Woongjin has to reduce sales commission in order to maximize its profit.
In the following pages, we will discuss specific changes.
Current Marketing Situation
Woongjin, founded in 1989, has long hold the leading company status in
Early Overseas Chinese
Overall History
• Origin of overseas Chinese
• Poverty
• Southeast
• Regular occurrence
• North people’s attack
• 唐人街( Chinatown)
• Commodity economy
• Over 100,000 people
• Start to form network
• Mass migration
• Spread worldwide
• Nationa