Similar Kind of Crisis in Overseas : S&L Crisis
Savings and loan crisis : similar crisis of Korean savings bank crisis
Originally non-for-profit organizations,
built to help working-class purchase
homes
S&L organizations grew rapidly,
as the generation of baby boomers
started purchasing houses
S&L banks asked Congress to remove restrictions of their business i
Main product: motorcycle helmet
- The present condition of factory
․domestic
First factory -----> Head office and factory
Second factory -----> plastic injection molding
Third factory -----> FRP molding, needlework, painting
․overseas
factory in China -----> plastic injection molding, assembling finished product
1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
overseas subsidiary in France, followed by establishing its Shanghai and Chartres plants in 2002 and 2004, respectively.
In 2010, AMOREPACIFIC's sales reached KRW 2,000,000,000,000, with operating profit of KRW 340,000,000,000 and net earnings of KRW 285,000,000,000. The Company maintains its number one player in the domestic market with a 34.9% cosmetics market share in 2010. In terms of its
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under