overseas sales over 29% until 2015. To realize this goal, a precise analysis of current market condition is essential to create a suitable strategy for its expansion.
In this report we analyze AMOREPACIFIC and give a brief company overview. After that, we suggest the background which motivated it to expand abroad and show the challenges to global market. Also, our case study includes AMOREPACIF
for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Overseas expansion of Korean magazine
CECI CHINA
Publishing first issue in Korea in 1994
Launching CECI CHINA in 2008
Catchphrase : ‘FROM KOREA TO ASIA’
- Becoming popular in China market
- Delivering Korean fashion and
beauty and Korean stars
- Leaping to Asian Trend magazine
expansion will increase. Therefore, KT&G must correlate with diversification in order to alleviate the dangers of relying only on the tobacco business.
Red ginseng business will be intensified along with expansion to the real-estate business, bio-industry, and in-house development. First, the red ginseng business will use 'Jeong-Gwan-Jang' as a brand image to increase profit. By taking care
Exhibit 1) Therefore, achieving the responsiveness to market needs/trends and distributing the products in time are the keys to survive in competition.
The Drivers of Zara’s Rapid Growth
“The middle-aged mother buys clothes at Zara because they are cheap, while her dauthter aged in the 20s buys Zara because it is fashionable.” -By Devanhshu Dutta-
Among many competitors, Zara’s
Dear Professor, our group thought that you might need more information about NAVER, so we attached these articles. Visit http://nhncorp.com, they have an English version.
Korea’s No. 1 Search Engine to Expand Overseas
Korea Times 2007-29-2007 19:20
NHN Corp., the largest Internet company in South Korea, has achieved strong growth and a dominant market share in the local search mar