Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.
1. The Necessity of the Study
Natural Disasters in Korea on the Rise
Korea never safe from natural disasters such as a typhoon and an
earthquake
Typhoon
"Rusa“(2002) and "Maemi“(2003) property damage by 4 trillion won
-hundred thousand victims.
Earthquake
-16 from 1978 to 1996
-41 from 1997 to 2010
The Lack of Supply of
Temporary
5) 서강대학교(공공정책 대학원 - NGO 학과)
시민단체란 말 그대로 시민들의 뜻과 요구를 밑에서부터 사회 내의 주요 의사결정구조로 전달하고 그러한 요구와 뜻을 관철시키기 위해 노력하는 사회의 공식적인 조직을 의미한다. 동서양을 막론하고 아직까지 시민단체에 대한 제반 연구가 일천한 상황에