it exposes itself to risk. The risk arises because currencies may move in relation to each other. If a firm is buying and selling in different currencies, then revenue and costs can move upwards or downwards as exchange rates between currencies change. If a firm has borrowed funds in a different currency, the repayments on the debt could change or, if the firm has invested overseas, the
and shopping environment to increase consumer welfare and enhance the efficiency of the domestic marketing industry. In addition it brings the activate consumption by meeting the change of the consumer's shopping needs. and in recent years by opening stores in China and abroad of the domestic retail industry, Big-Marts expandoverseas markets to secure its role as an outpost for been able to expe
overseas subsidiary in France, followed by establishing its Shanghai and Chartres plants in 2002 and 2004, respectively.
In 2010, AMOREPACIFIC's sales reached KRW 2,000,000,000,000, with operating profit of KRW 340,000,000,000 and net earnings of KRW 285,000,000,000. The Company maintains its number one player in the domestic market with a 34.9% cosmetics market share in 2010. In terms of its
AMOREPACIFIC is one of the biggest and the most famous cosmetics companies in the world. AMOREPACIFIC is now implementing a multi-domestic business strategy in many different countries to be one of the top ten in global cosmetics industry until 2015. Its vision for 2015 is concreted by specifying the goal - attain overseas sales of ₩1.2 trillion until 2015, expand the revenue proportion of
Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie