ResearchProgram Design
A. Type of methodology
Survey
As a quantitative research, we have conducted a survey for the general public. Specifically, we focused on customers who have experienced FedEx Kinko’s service. This was because we expected to find out FedEx Kinko’s strengths and weaknesses from within, our existing customers.
We think this methodology was suitable for targeting th
Research Purpose: Current customer’s motivationCompetitive advantages Effective communication tools, methods
화려한 single의 솔로 탈출기
Target:
Young males & females in their 20’s & 30’s
Details:
- Monthly, 1 male & female,
- Selection from creative stories about ‘Why I should have a girlfriend/boyfriend’ on FedEx Kinko’s homepage
Prize:
Luxurious dinner for
also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterprises (SME), many individuals customers do not have accurate information about what the company specializes in. From the research surveys about FedEx Korea by Stacy Han, publics generally believe that FedEx has higher quality than other delivery companies since it ha
PR advertisings’ messages were causing media to publish articles negatively, and the public to condemn the Korean government, it was probable that there would be a significant relationship in between the 2010 G20 Summit’s PR advertisings and public’s perception towards the event.
Significance of the Research
This research holds its significance for two reasons. First of all, the t
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