2. The war on waste
Definition : This seek increased economy through attacks on fraud, waste and abuse
Method : Auditing and investigating for waste. it rest on the innovation and commitment of agencies, team
Supporting group : people who favor coordinated retrenchment (Reduced buget) like the war on waste
of successful golfers on the PGA Tour.
3. Paceof Rivalry
The paceof rivalry is quickening. As the growth rate of golf industry is getting lower, golf equipment companies are struggling more to have larger market shares targeting original customers. Due to USGA’s technological limitations, it became possible for low-end firms to catch up with major firms in terms of technology. Those lim
pace with the emerging new consumers who get increasing incomes, several companies that produce luxury handbags and leather accessories tend to focus on “Accessible Luxuries” that attracts growing middle-income consumers more.
(2) Distribution Channel ⇒ Perception Changes
Along with increased affluence and an ability to spend more on luxury handbags, the rise of mass media, 24/7 cable
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
of problem, we think U.S economic will be better. Because some statics show us how u.s economic is overcoming the crisis.
(2) Industry
- mobile industry
The mobile communications industry continues to evolve at an unprecedented pace, creating new opportunities and introducing new participants across the entire value chain.
From a pure statistical point of v