Pacific are not that expensive to publics so they're very popular nowadays ; Number 1 cosmetic company in Korea. Amore Pacific has various kinds of brands in various concepts so it can respond the various kinds of customers.
In Indonesia, people are also very interested in their looks. The desires for white skins and demands of skin care products for men are increasing. And also, they want mo
Brand Power
Strong Distribution Structure
Differentiated Goods
Speedy Growth
Diversity of Lines
Outstanding Positioning
Pioneer of Brand Shop
Flexible and Strategic Product Development
Customer Communication Marketing
Luxury Cosmetics Sector
Sales Growth by Tax-Free Business Boom and Line Expansion
Jinsul(진설) in Sulwhasoo Line
Successful Launch of White Prog
WHO ? 샬럿 할리
WHY ? 그녀의 할머니, 누이, 딸 이 유방암 환자 였다.
HOW ? 1992 년 직접 복숭아 색 리본을 만들어 나눠주기 시작
이후 , 자선사업가
에블린 로더 에게 알려짐
국내도입 계기 : 국내 의사들에게 알려짐. 기업
과 정부의 후원으로 다양한
캠페인
[Article 2]
Japan: long live the elderly!
For several years brands operating on the Japanese market have been facing two challenges: firstly, a persistent economic slump and, secondly, an unprecedented demographic crisis. During the last breakfast-debate organized by the BeautyFull Club, Florence Bernardin, Director of Information et Inspiration, a marketing-intelligence firm specialized in
American Roy C Farrell and Australian Sydney H de Kantzow founded Cathay Pacific Airways in Hong Kong on 24 September, 1946. Initially based in Shanghai, the two men eventually moved to Hong Kong and founded Cathay Pacific Airways. This new company began to operate passenger flights to Manila, Bangkok, Singapore and Shanghai.
The 1960s represented their coming of age. According to research, bet