3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
공공미술(公共美術)은 대중들을 위한 미술을 뜻한다. 도시 공원에 있는 조각 등이 이에 해당한다.
도시의 공원에 있는 환경조각이나 벽화 등이 이에 해당된다. 이 용어는 영국의 존 윌렛이 1967년 《도시 속의 미술 Art in a City》에서 처음 사용한 것으로 알려져 있다. 그는 아트디렉터와 화상·큐레이터·
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
1. CEO
Hi My name is LEE HAN HO. I`m in charge of CEO in our company.
I`m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region`s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural image and impr
New concept of market
Improvement of region`s
image and revitalization
making sense of belonging
in community
Why we have to aim "Flea market"?
The participatory flea market is a suggestion
A chance to enrich the quality of life
New approach for understanding
and analyzing the urban culture
Create various added value
Creative Space
Easily accessible playi