Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
본문중 기타에 속하는내용중
지키다,준수하다 전치사
in keeping with
+
laws,regulations,policies
comply with
conform to/with
in compliance with in accordance with, abide by
adhere to keep=obey=follow=observe2관찰하다/준수하다
moderately
successful :적당히 성공적인
marginally
somewhat
a 다양한 종류의 wide/widest, broad
a A variety of/range o
Passive Policy: Hedge 50% o/Commercial (Operating) Exposures
수동적 정책 : 상업(운영) 노출의 50% 회피
The policy adopted was generally to hedge 50% of all significant foreign exchange commercial (operating) exposures on a regional level. GM policy differentiated between "commercial" exposures-cash flows associated with the ongoing business such as receivables and payables-and "fin
1 aa of each 각각
2 a.c before meals / ante cibum 식전
3 b.i.d twice a day / bis in die 하루 두 번
4 C.C chief complaint 주 증상
5 D/C Discontinue 중지
6 gtt drops 방울
7 hs at bedtime / hora somni 취침시간
8 I&D incision and drainage 절개와 배액
9 I&O intake and output 섭취와 배설
10 NPO nothing by mouth / nothing per oral 금식
11Right eye / oculus dexter
AI-Based Strategic Management (May-June 2021) Copyright by Prof. Dong-sung.Cho2
Day 2
Classes 6~8
AI-Based Strategic Management
AI-Based Strategic Management (May-June 2021) Copyright by Prof. Dong-sung.Cho3
The Mechanism-Based View
AI-Based Strategic Management (May-June 2021) Copyright by Prof. Dong-sung.Cho4
Table of Contents of the MBV
1. Evolution of the MBV Thought
AI-Based Strategic Manage