During this semester, we are taught about many theories of Consumer Behavior.
These theories not exist in just text book, but can be applied to actual marketing.
So we summarize what marketers think important things that we guess.
Anchoring and Adjustment is important role of marketers.
First, Anchoring is to sum up“initial value”
Individuals will first anchor the judgment based on som
Stress test)과 같은 방법을 통해 정기적으로 검증되어야 한다.
정보의 해석을 통한 의사결정은 개인의 묵시적 지식(Tacit knowledge)을 필요로 하며 그 같은 경험의 축적은 새로운 지식의 창출로 연결된다. 최근 많이 활용되고 있는 시뮬레이션이나 모델링 기법은 가상적인 거래를 통해 리스크를 부담하지 않
5. What strengths are evident in the client, and her family, and her community that may serve to help her resolve the problem situation?
- Tracy는 불안증세가 나타나기 이전에는 특별한 질병력도 없었고 행복하고 안정된 가정생활을 누렸으며 은행 파트타임 근무를 했던 점을 미루어보아 대인관계나 사회생활을 하는 데 특별히 어려운
Introduction
Recent research indicates that becoming more aware of what readers do when they read, becoming conscious of their own reading processes, is a powerful tool for improving reading efficiency.
(Carrell 1989; Carson et al. 1990; Shih 1992)
Reading process of L1 readers
Automatic & Unconscious
→impossible to examine them
→visible only when they read a text
that is
The tofu war (Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
①The scale of tofu market in Korea
Tofu market grows gradually following consumer's increasing interest on health.
After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ