perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers want to be satisfied mentally spe
perceived as not a very popular brand
(young image, Korean popularity, price competitiveness, peer)
1) Criteria
Goal : Improving their brand loyalty
Two main approaches for customer service
Personalized approach
Standardized approach
2)Suggestions
Providing service that exceeds customer expectation level
Reinforce personalized service
Internet based personalized
루이비통코리아 자소서 영문작성
1. 루이 비통의 Retail Management Trainee에 지원한 동기와, Retail Leader가 되고자 하는 이유를 서술해주세요. (Please describe the reason why you applied Retail Management Trainee of Louis Vuitton, and why you want to be a leader in luxury retail industry.)
brand's success is deeply rooted in my appreciation for the nuance
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
Hyundai Motors Case
Hyundai’s luxury brand?
Thinking about creating a luxury brand to compete directly with Toyota Motor Corp.'s Lexus and other upscale makers.
This is not a first attempt
Studied launching a luxury brand in 2008
Decided not to create luxury branch
What made changes to their thinking?
Hyundai’s Active Waiting
Same question in 2008
Relatively low brand image to go