Perceive risk refers to the individual’s subjective belief about potentially negative consequences from his/her decision.
4 risks are most relevant for internet shoppers:
Financial
Product performance
Psychological
Time
What is online shopping?
Precentage of total retail sales is increasing
0.8% 3.6%
Growth of 350% in 9 years
Why buying online?
More freedom & control
PREFACE
Since the companies became enormous organizations which can affect to the whole stakeholders and environment,the decision making of an organization has a huge responsibility in the business area. Because the decision is significant, we have to analyze the decision on the various perspectives such as financial, social, ethical, and so on.
Especially the ethical decision making is gett
Advantages: quickly written, sent, and stored; low cost for distribution
(장점: 빨리 쓰고 보내고 저장이 가능; 낮은 비용)
Disadvantages: Messages are easily and commonly misinterpreted
(메시지는 쉽게 흔히 왜곡)
Not appropriate for sending negative messages
(부정적 메시지를 보내는 것은 부적절)
Power 권력
The capacity that A has to influence the behavior of B so that B acts in accordance with A’s wishes A의 능력으로 B의 행동에 영향을 미쳐 A가 원하는데로 B가 반응한다
Exists as a potential or fully actualized influence over a dependent relationship 의존 관계에 가능성 혹은 완전히 현실화된 영향으로 존재
Depe