I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterpri
Consumer trust affects intention/actual transaction by affecting usefulness, ease of use, and perceived risk
The level of risk a consumer believes exists
regarding the purchase of a specific product
from a specific retailer, whether or not
that belief is factually correct.
by Richard A. Ashley, University of Connecticut
Overall Perceived Risk
- Associated with the
Product catego
perceive the ‘American’ smiling culture as ‘la culture Mickey Mouse’ which involves hypocrisy. So smiling-everyday faces may not be welcomed in France.
2.2.4. National Idiosyncrasies
It is widely admitted and acknowledged that French people have very strong pride in being French. Besides of having a strong pride, French people are also known as “Saint Thomas the Skeptic” or “Dou
perceived gap in the measurement system. The result is a plenty of peripheral, trival, or irrelevant measures. They can’t tell which measures provide information about progress toward the organization’s untimate objectives and which are noise. If companies can’t provide basic causality, they certainly can’t determine the relative importance of the measures they select. And not being able