of sale을 활용한다는 것이다. 매월 10일 미샤데이나 할인 행사를 할 때면 천장과 외벽 등 매장 곳곳에서 ‘00% 할인’이라는 문구가 크게 적힌 포스터를 찾아볼 수 있다.
6. 마케팅 프로모션 기법
1) 고정간격 Reinforcement schedule
- 미샤 데이: 매달 10일은 ‘미샤 데이’로, 전국의 미샤 온라인/ 오프라인
1. Intoduction of Lottemart
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary start
cosmetics which used to be only for women become a trend that can be shared among both men and women.
With this trend, the new word 'Grooming Tribe' has been made up.
The 'Grooming Tribe' doesn't save their money for their figure and fashion to be attracted.
We are going to find out what cosmetics mean to men with this situation.
Marketing Purpose
Now, the marketing shares of men cosmeti
Cosmetic company
Launching different products
Low cost cosmetic compared with others
Online-Service Only
Surprisingly Low Cost Products Compared with Others
Producsts Positioning Focusing on its motto
- Cometic is not ‘luxury item’ but ‘daily necessity’
Taking Advantage Owing to Emergence of Online Culture
Expanded Business to Offline Markets
Organi
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf