Certificate
Operational Excellence
Service Excellence
Innovative Excellence
50.7% of people purchase productfor Gift
“The Study on the Factors affecting Customer
Satisfaction in the In-flight Duty-Free shop ”,
Su-min Ji, Graduate School of Chung-Ang University
“Outstanding
gift wrapping is a way to
give satisfaction
To a person and
motivate customers
to pur
services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flightservice, it provides economical
and market to succeed and profit. This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and g
information andservice to make a good decision for choosing interesting and enjoyable mobile game
“I try a new game with my friends phone and purchase it if it’s fun.”
Mobile game users do not really want to play mobile game together; they tend to regard mobile game as simple, playing-alone game
“It would be too much of a hassle to try to play mobile game with other people.”
4. SWOT Analysis
Appraising a company’s resource sstrengths and weaknesses and its external opportunities and threats, commonly known as SWOT analysis, provides a good overvies of whether its overall situation is fundamentally healthy or unhealthy.
4.1 Strength
4.1.1 Aircraft Possession Superioty
1) The more possession of aircrafts in compare with competitors: KAL (121), AAL (61)