ofthe whole 1.3 billion populations believe—strongly states that women’s role is to obey men along with the caste system. Looking at the women’s social status with the perspective of caste system, it is equivalent to the lowest class, Sudra. Such a conventional historical background maximizes the gender discrimination within the society. Moreover, the resulting national perception furt
of terminal
Lack of Price competitiveness
(The youth users are under 10%, 20~30 age people are over 77%)
Koreans prefer domestic companies, with the characteristics ofthe blind
Attention of media on the iPhone is climax
Many users spread around theworld
Rapidly changing perception ofthe trend
(Perception which is Cell phone or iPhone)
Many enthusiasts who advertise
the United Kingdom can affect FedEx through tariff and trade related costs.
5) Public perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many ofthe people know the name ofthe company since it has appeared in many mass media and also as a form o
the introduction ofthe consumer's desire to match.
In 2003, competitors in the profit slump, but Dell, 360 billion $ surplus.
The 30% of revenue brought in foreign markets.
The current portion ofthe PC market share in the second place in theworld, but Business Server portion ofthe ranks number 1.
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▶ S T P
Segment psychological analysis of variable : Perceptions abou
the sales of McDonald's dropped to the extent of lowering the price oftheir general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in