life, people started to have deep interests in their health. As the first step to a healthy life style, recently people spend more time on cooking a nutritious meal with organic materials.
3) Broad Social Network: Self-independence (super broad and superficial relationship)
Along with development of online tools such as twitter, facebook and blog, it became much easier to meet new people
and hobbies could be one way to have deep conversation
Doing volunteer work is recommended
Transferring knowledge and experience to young generations is good for mental health
Effects on children
The effects on the children can be varied by the age, gender, parents’ S.E.S and etc, but the perception of parents’ marital conflict mainly cause seriously negative impact on children.
The characteristics of silver generation
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new
Soaring of new silver generation
1955~1963 birth
New second life, economic force
Future oriented, rationale
Marketing in silver market
Marketing functions capitalize on these charac
on abortion must be dealt with the structure of society. In this perspective we want to look into this issue in a 'Pro-society' way. The conclusions of pro-life and pro-choice results from the social structure. First, pro-abortionists takes issue with womens' limitation in entry of society, lack of support, economic problems, orphans and adoption problems, and also the negative social view of abo
on how campaigns can be built and evaluated. The book covers everything from planning and strategy development, to pretesting materials, to implementing the campaign, to evaluation. It's a great overview of the health communication campaign process from start to finish, definitely a useful resource for teachers and students with interests in this area.
3.2. Change in perception through campaign