in recovering.
-Create brand “W”.
-Has been awarded design prize, popularity prize, advertising prize and
many other sector.
1. Analysis of the External Environment
Despite economic depression,
domestic walking shoes market is expanding
Competition among sports brands and market
occupation of multinational brands
-The production base of all companies in Southeast
Asia
perform sports
activity • Weather and pre-exercise is important
4-3 Potential Customer Demands
Through the survey we were able to find out an approximate number of participants and their thoughts on trekking. As our core customers are the 20s and 30s our survey was done on them.
I have heard of trekking * I will take part in new activities 교차표
I will take part in new activ
analysis. This report will discuss the history of UNIQLO, the characteristics of the Asia markets and the western countries retail industry. In addition, this report will also analyze the different types of management systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand tha
in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia,
in the past. At that time Michael Jordan was a superstar for many people. Thus, Nike’s TV ads focused on Jordan in a basketball. But when Jordan retired from the NBA and his appearance in ads could not see anymore, Nike had to seek a new alternative which is recruitment of sports stars in other sports. Typical examples are golf’s Tiger Woods, soccer’s Cristiano Ronaldo, and tennis’ Rafael