METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
Performance measures that reflect effectiveness (as opposed to adaptability or efficiency) are likely to be most useful to managers.
Following Hart (1995), who argued that innovative environmental strategies lead to unique capabilities, we view EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market
▣ 4 major categories of team performance function
① orientation functions
: process for generating and distributing information
② organizational functions
: process necessary for members to coordinate actions
③ adaptation functions
: process occurring as team members adapt their performance to each other
④ motivational functions
: defining
GLOBE연구에서 사용된 설문지
1.불확실성 회피성
(Uncertainty Avoidance)
1.우리사회에서는 새로운 것을 위한
실험이나 개선의 노력에 방해가
되더라도 질서지킴이나 일관성이
강조된다.
2. 우리사회에서는 사회생활에서 요구
되는 내용이 상세하게 설명되어 있어서
시민들이 각자 자신들이 해야 할
performance)의 측정을 강조하고 있다.
1. 일본의 경우
능력평가 중심
무엇을 평가할 것인가는 개별 기업의 인사제도가 어떻게 형성되어 있느냐에 따라 달라질 수밖에 없다. 나라마다 학교마다 가르치고 배우는 커리큐럼이 다르듯이 평가요소와 종류도 개별 기업별로 미세한 차이가 있을 수밖에 없다