Value – Based Pricing
고객이 지불할 용의가 있는 최대의 가격을 받아내는 것이 이상적임
◎ Price and Performance : Value–Based Fixed Pricing
시장가격을 설정하는 중요한 기능3가지
ex1) BMW, benz 등에 대항하여 Toyota, Nissan, Honda 가 취한
New Brand 전략 p.51 Figure3.1
ex2) Waner- Lambert사의 시
Value
If you are the fastest person in this world, you'll win the race. But only under the circumstances you know where to go. To companies, direction indicators are mission statement, vision, values and speed indicator is corporative culture. Followed are nautical charts for the company our team chose to observe, Samsung-Tesco Home Plus.
mission statement "To create increasing value for
the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspective. Ryanair needs to be goal-oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules
valuation Objective, our group focuses on performance evaluation by comparing btw objectives & performance, building BSC, Setting up KPI.
We classified each KPIs and CSFs by BSC perspective and checked their relationship with strategic goals. We concluded that the KPIs are properly set to each CSF and most of KPIs are quantitative so that we can observe if it is good or not.
Through current p
Ⅰ. The Introduction of Corporation
1. Values & Vision
1) Highest Performance with the Highest Ethics
There are top three values Siemens is aiming at, which are responsibility, excellent, and innovative. ‘Responsibility’ is committing to ethical and responsible actions. ‘Excellent’ is achieving high performance and excellent results. ‘Innovative’ is being innovated to create s