of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
Meet in the middle solution between two extremes
Disclosing information about a client
somewhere between revealing every detail and revealing nothing
Hypothesis &Related models
1. We forget our cell phone due to the attention of a similar object (wallet):
bottle neck effect in cognition
2. We concentrate on the loss of money than the loss of our cell phone :
bottle neck effect in feeling of loss
(중략)
Results of similar researches
As we know Broadbent’s filtering model and Treisman’s attenuation model we
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T
model
We are exposed to many beer advertisements using models,, humor, and music.
Beer advertisements are typical in using the advertisement modelrelated with model, humor and music. For an example not only beer but domestic markets of all alcohol industries all use famous celebrities as models in advertisement. These advertisements combine with elements such as music and humor. Most of soj
German beer industry is the presence of a strong tradition and culture of enjoying beer in the country.
Local breweries have played an important role in German beer industry for last three centuries.
These family-owned breweries have had cash asset problems for long years.
For many centuries, beer has had a vital place in the German diet.
There is a huge diversification in the marke