Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
1. Introduction
The unlawful-like incidents depicted in the recent movie “The Crucible” had become a hot and rising issue among the nation of Korea, and is even now yet to abate in debate. Not only is the so-named ‘crucible law’ a political issue, but it is a socially psychological one on many levels as well. It is worth discussing and investigating in a social cognitive point of view t
persuasive for us.
The world was created by an omnipotent and omniscient being.
Some people believe the proposition, others disbelieve it. And others are not sure whether or not to believe it. They have suspended judgement until they acquire sufficient evidence to support a belief in either way. However, we have to carefully designate suspended judgment. For example, when the children do
1. 구조 문제
3초 안에 해결되는, 구조(품사) 문제 총정리
명사가 들어가야 할 자리를 비워놓은 문제유형
형용사가 들어가야 할 자리를 비워놓은 문제유형
부사가 들어가야 할 자리를 비워놓은 문제유형
수일치에 주의해야 하는 문제유형
2. 문법 문제
‐ 자주 출제되는 문법 총정리
01 상
Credibility is the cornerstone of effective persuading.
The best case is persuade people with expertise and relationship
It is process of identifying shared benefits.
Case1. Fries and Barry
Used literal description with the analogy
Made concrete and memorable
Case2. Speech by Mary Kay Ash
Draws on vivid analogies to illustrate the business conduct she values.