1. Introduction of MPK
(1)Background
Mr. Pizza Co., Ltd. is a South Korea pizza chain founded in 1990. At first, it operated as a franchise associate of the Japanese brand, Mr. Pizza, which was seeking a partner in order to expand its business into Korea. Later a Korean branch acquired the trademark of Mr. Pizza and started its own business. As of 2012, Mr. Pizza franchised 424 stores in 4 coun