파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
Image
3. 4P’s
(1)Product
1) Product Profile
2) 소비자 편익
3) Product Concept
4) 포장용량및 용기 디자인
(2)Price
1) 가격전략
2) 가격에 대한 소비자 태도
(3) Place
1) 주요 구매장소
2) 구매행동의 특성
3) 유통전략
(4)Promotion
1) 이벤트
2) 광고컨셉전개
4. SWOT
5. Positioning Ma
Image
Even though the core customers of 20s and 30s have the tendencies which match our products they did not give a positive answer to the questions related to participation.
트레킹 불참 이유 응답자 수
힘들다 8 40%
등산이 싫다 2 10%
관심이 없다 2 10%
바쁘다 1 5%
귀찮다 1 5%
위험하다 4 20%
단조롭고 볼거리가 없다 2 10%
합계 20명(총 응답
- Place
Now, Alessi is at intial step to enter the Korean premium kitchen ware market. So they just opened one flagship store in Chungdamdong where lots of rich people visit for shopping and meeting. Flagship store means the store which maximizes brand’s image and characteristic by presenting successful products. This store is not only for selling products but also for advertising. In Chungdam
image and sells it. In terms of price, it uses market-skimming pricing from the beginning. In terms of place, Starbucks has a large number of stores, all of which are owned by the company and no franchises to guarantee the quality. Also Starbucks has diverse distribution channels. For example, it supplies goods to United Airline. Finally, in terms of promotion, Starbucks’ promotion is based on