Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
Global Trend towards Protecting the Ozone Layer
Global Convention and Protocol
The Vienna Convention (for the Protection of the Ozone Layer)
The Vienna Convention is a treaty concerning the customary international law on treaties between states. It codifies some groundwork of international law trying to protect the ozone layer. The US was the one the biggest producers and consumers of
Preferential Trade Area is a trading bloc which gives preferential access to certain products from certain countries. This is done by reducing tariffs, but does not abolish them completely
Free trade area
Explain above
Customs union
A customs union is a free trade area with a common external tariff
Common market
A common market is a customs union with common policies on product regula
prefer internal promotion. They aim to maintain high standards of customer relation.
And Nordstrom operate high quality customer relation management system by spending millions of dollars each year.
They also urge customer to be best salesman to motivation them. When being selected as best salesperson, Corresponding advantages are offered.
The clerks in Nordstrom have authorities in servicing
prefer not to use a preset formula and change exchange rate frequently to discourage speculations.
• Exchange rate within crawling band
It permits exchange rate of one’s currency moves within fixed band from the exchange rate standard in the short term.
Periodically, it adjusts the exchange rate standard so it permits more elastic exchange rate fluctuation in the long term
• Ma