Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
③ 인쇄매체광고1 - 신문광고 (newspaper advertising , 新聞廣告)
신문지상에 게제되는 광고로 정보 ? 교양 ? 보도 등 여러 가지 특징을 가진 매체로서 광고매체로서의 기능면이 중요시된다. 신문광고는 매우 대중적인 광고로서 발행부수가 많아 일반에게 널리 호소할 수 있다. 거기에 더해 신속한 발행이 가
advertising companies to make them coming up with unique marketing plans. They spend huge amount of money every day and night. However, the input does not guarantee the output. Companies need more effective way. In other words companies want to maximize profit and value delivery with minimized cost, especially in economic recession like these days. There is a good way to capture consumers’ atte
The existent circumstances of political funds
The Political Fund Law
Political funding is established by law.
Political fund cannot be given or donated
arbitrarily. It needs clear accounting.
According to The Political Fund Law…
Parties can accept party expenditure and
have one association of supporters.
Association can advertise for donating
political funds but they prohibit
Ⅰ. 들어가는 말
이제는 우리 주변에서 너무나도 쉽게 접할 수 있고 또 그만큼 없으면 허전하고 이상할 정도로 다양하고 많은 광고. TV나 신문, 잡지 등의 매체에서 쉽게 찾아볼 수 있었던 광고가 어느새 인터넷에서 배너광고나 키워드 광고, 모바일 광고에 이르기까지 시대가 변하는 것만큼 더 다양