Mobilizing Business Opportunities
From Compliance to Competitive Strategy
한 리포트에 따르면, CEO들중 90%가
‘지속가능성’을 회사의 성공적인 미래를 위한 요인으로 여기고 있다
“To realize sustainable consumption,
it is crucial to leverage lifecycle thinking at a strategic level
as a driver of business and policy innovation.”
– Steen
cycle of boredom and fatigue.
2. Theoretical Principles
Perishability- u can’t keep it, store it, you can have movie with DVD, but you can’t have the experience, you can’t keep the experience. Price overcome issues of perishability
Intangibility (souvenirs) – we are not selling product which can be touched, but the feeling, experience - we buy souvenirs of experience-based enter
politically, Hong Kong has been the special administrative region of People’s Republic of China, but economically, it has enjoyed independent economic system from China with the system of market-based capitalist economy. That’s why business men in Hong Kong are playing the role as network chains of Chinese economic regions without any economic restriction from the government. In addition, con
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.
Cycle
In 1990’s the position of Industry life cycle is embryonic step. Embryonic step is new products release, high investment. Starbucks invested R&D and development various coffee. So this was attractive to people. Starbucks targeted most of women in twenties and thirties.
Business Level Strategy – Value Creation Frontier
In the beginning of Starbucks in Korea Starbucks is