Abstract
Due to the rapid development of internet society, Korean society in economic, cultural, social aspects is influenced by internet, instead of former mainstream media. The internet utilization on politics, however, was trivial. Despite its underdevelopment of internet usage on politics, with world trends of expansion of internet use, South Korea’s internet society on politics started t
선거기간 동안에는 수많은 비용이 정치 마케팅을 위해 소요된다. 그 비용 중 대부분은 negative 캠페인에 쓰이는데, 유권자는 후보자의 긍정적 정보보다는 부정적 정보에 더 동요되기 때문이며, 미디어도 그에 발맞춰 부정적인 내용을 더 많이 보도한다.
부정적 캠페인이 긍정적 캠페인보다 더 큰 영향력
campaign.
➃ Experience of communicate with politicians or parties by using internet.
➄ Experience of participating On-Line party or On-Line civil society organizations.
2. Operational Definition
Definition of political participation step.
1.
1step
The most passive political participation step.
Get some political information but not behave specific political behavior using
political leaders chose to utilize regionalism as their election strategy or campaign vehicles. Each party created by the two leaders saw regional cleavage as a strong resource they could mobilize in order to gain support and win the 13th presidential election. All efforts were exerted to gain votes from each provinces and this election created the base for the regional cleavage to root deeply in
political leaders chose to utilize regionalism as their election strategy or campaign vehicles. Each party created by the two leaders saw regional cleavage as a strong resource they could mobilize in order to gain support and win the 13th presidential election. All efforts were exerted to gain votes from each provinces and this election created the base for the regional cleavage to root deeply in