Go through a period of transition
Start to have
a lively music
-> Huge effect on not only people but also all society
-> 90’s pop was exclusive property of the young generation
-> It had much more commercial value
-> Very explicit and exciting lyric
http://tv.joins.com/channel/tv_player.asp?mov_id=2009_0415_153125&categoryID=101001001&cloc=naver
-> The first Korean fe
Ⅰ.Introduction
We selected Pop star> Audition Program as the marketing research objective. It is because this program was successful to compete with other audition programs, and it brought a K-pop boom to young generations.
Ⅱ. Analysis of Marketing of Pop star>
1. 3C
(1) Company Analysis
Pop star> is a corner of the SBS television program "Happy Sunday". The program’s goal
What is MirrorPop?
◎ MirrorPop(MV800) is the compact digital camera that was released september 2011 from Samsung
◎ MirrorPop’s main concept is “See a love between 0˚~180˚”
(0도에서 180도 사이에서 사랑을 보다.)
⇒ MirrorPop’s LCD can monitor wide angle
◎ MirrorPop has Various applications such as 3D Picture App, Funny Face, Self Camera Posing Guide
⇒ S
We divided the existing market into four segments by using two criteria.
① Editing focus of the program : Personal issues VS Performance
-One of them emphasizes the personal issues of participants rather than their performance. The other one mainly focuses on participants’ performance.
② Whether the program manage participants or not.
-In one parts, recognized experts cultivate partici
연구 목적
K-pop의 세계적 흥행
-영어, 일어, 중국어 등으로 번역되는 K-pop
- 한국어 가사 그대로 사랑 받는 경우도 있음
-외국인 팬이 직접 자국어로 개사
노래가사 번역의 어려움
-운율과 리듬을 살려야 함
-원가사의 전체적인 스토리와 분위기를 살려야 함
K-pop의 한국어가사와 영어가