American hegemony present through McDonald`s in the Philippines` (맥도날드를 통해 미국의 헤게모니가 필리핀인들의 식습관에 미치는 영향에 대한 연구) 의 주제로 쓰여진 영어 졸업 논문 입니다. 패스트 푸드를 즐겨먹는 그룹과 패스트 푸드를한번도 접해보지 못한 그룹을 나누어 연구했습니다. 많은도움되었으면좋
customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing luxury goods
▪ Need of strengthening image marketing
▪ Need of strengthening customer-aiming marketing
▪ Construction and up-grade of system
▪ Targeting VIP customers
▪ Generalizing mass marketing using point system
grade high-technology in its business – it is Nokia’s recognized brand image and this strategy was very successful.
Regional Characteristics Added
Nokia’s brand slogan is ‘connecting people’. It foresees itself as the link between people. It considers ‘human’ first and competes in aspects such as convenient UI and simple design. Moreover, its mobile phone is appropriately pri
Problem
Applebee’s의 CEO는 메뉴들을 더 맛있게 개발하거나 고객이 많은 비용을 치르게 되더라도 소비할 의사가 있게 할 만한 더 많은 종류의 메뉴들을 개발함을 통해서 더 많은 이윤을 획득하기를 원하고 있다.
1. How might information systems help management implement this strategy?
먼저, 위에서 문제에서 제시하고
Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for