, Seafood를 찾는 사람들
⇒ 확대: 한국에 있는 모든 사람(미식가들), 외국인들까지 확대
②Enhanced Customer Awareness
☞ 특화된 맛과 분위기로 소비자들에게 와 볼만한 곳으로서 확고한 이미지 구축
③Repositioning
☞ 시간대별로 확고한 Target과 Positioning 구축
2. Analysis of Current Marketing Situation
III. Targets and positioning
Target Market
Our Main Target Segment is 20s, especially 20s who are ‘Early Adopter’. They are frequently exposure to commercials and Internet media. We considered how to appeal them by commercials, because Commercials are essential to raise SPAO’s brand awareness. They not only easily get information about various events and contests but also take part in t
Positioning
- Positioning strategy makes to establish present position firmly on customers’ mind.
① High Quality and Low Price: The concept of The Face Shop is naturalism. It tried to reduce packing fees and stages of distribution channel.
② Natural and Luxurious Atmosphere of Shop
- Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
Positive brand Image
Weakness
■Limited menu and complex menu
selection
■Insufficient advertising and promotion
■Higher price compare to other stores
■Low awareness
Customers of Cold Stone can make their own ice cream by selecting from among more than 14 kinds of ice cream and more than 38 kinds of mix-in
Love ice cream the most in whole age group
Do