2. Marketing strategy - Positioning
<Positioning>
Brand Naming “딤채”
- Feel a sense of closeness by using pure Korean words
- Want to bring back the old taste of kimchi
(put a kimchi jar into the ground)
Value-added product differentiation
- Storage temperature control within the range ±1℃
- Technology development is to reflect
Sensing 이라고 하며 quorum sensing 은 gram negative, gram positive 균 모두가 가지고 있다. 이렇게 세포간에 특수 molecule 로 서로 신호를 주고 받게 되며 환경에 대처하게 된다. 그리고, 이때 autoinducer 라는 molecule이 신호를 주고 받는 signaling을 매개하게 된다. 문자적으로 Quorum은 정족수 라는 의미를 가지며, 이는
the overall sensitivity. For that reason, this way of operation is more difficult to implement and, until recently, most of the cantilever biosensors were based on the static mode.
Cantilever detection Modes of detection
In the optical lever scheme, the cantilever free end movement is detected by measuring the reflected laser beam displacement into a position-sensitive photodetector (PSD).
the market because waffle market near Korea University is regarded as a “mature” market. In addition, 71.9% of the people surveyed said that they would go to The Very Waffle to eat waffle, which means that The Very Waffle has high market share. In this sense, The Very Waffle generates cash in excess of the amount of cash needed to maintain the business while maintain current market shares.
sense, Ryanair entered an industry with large obstacles to overcome. Nonetheless, it was able to bust the market by operating with low-costs while maintaining profits, differentiating itself with minimizing the cost structure thus being able to offer the lowest price.
6.3. What new strategies would you advise your company to pursue to increase its competitive advantage?
Mergers and Acquisit