market sharing in total car insurance
-> Total income: 1000 millions won
- Final Goal
-> Leading company in the on-line insurance Market
Online Car Insurance Market
Oct. 2001
->Foundation of KYOBO Insurance
- Currently Circumstance
-> Stagnation of present Car Insurance MarketPossessions of On-line Car Insurance in total Car
Insurance market : 7%
Rapid Growth
marketpossession decreased from 51.2 to 49 percent which means distilled spirits and wine are invading the existing beer market. Also there is a trend of diversification of the kinds of distilled spirits and wines, increasing sales of imported distilled spirits.
Sake and refined rice wine that take rice as an ingredient / raw rice wine type (Drunken rice) of the U.S. sales are consistently
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
marketing also help the company gain the new customers and it's customer databases by distinctive marketing strategy.
2.1 Marketing Summary
Hite already possess abundant information about the Korean Liquor Market and it also has vast customer databases. This marketing will help the company to gain more new customers and make turn current customers into LOYAL CUSTOMERS.
It will also bring sat
possessed over 80% of whole market. However, at the end of 2010, Android phone grew up to over 30% and the former two groups were down to about 50%. While other phones compete fiercely, Blackberry has maintained only about 1% of the market share. Compared to their world market share of 14%, their output within the Korean market is particularly weak.
In the order of preference, Android is the num