power structure between headquarter and its related small business is very unfair. To solve this, KT newly introduced so called “Open Ecosystem”. Its aim is promoting small business’ competitiveness and growing together by win-win approach. Another is that KT’s ability to manage its selling agencies is poor. Due to difficulties in managing and supervising, headquarter don’t take the res
power in aspect of income resource is VIP high rollers from china and businessman. And, unlike other casino, University students, Residents of song-do area will be a niche market. And tourists will be a good marketing target for introduce our casino to other country people.
IV. The number of competitive business.
Our casino is not only for playing game. We will construct several other buildin
competitive power by managing intellectual property effectively. Especially, as modern company is beginning to focus on human-oriented system, the power of human resource means the power of whole company. Accordingly, maximizing the power of human resource leads to company’s performance enhancement and innovation.
Development or innovation of products is implemented by outsourcing or sourcing
Powerful Executives, strategic and ethical problems of organizational culture
In 2002, government privatized a public enterprise of KT for strengthening competitiveness of communication business. Although KT was privatized for change, KT’s overall culture had vestiges of public enterprise yet. There were lots of request for executive appointment and also they often employ people through the ne
SWOT
Items Competitive power Main Factors
Brand Reputation High ‘Samsung’ halo-effect
Brand Image Low Weak brand position
Performance High Dealers’ satisfaction for quality
Design / Color High Diversified design and color
Price Level Medium Similar to competitors
Distribution Channel Network Low Inferior distribution channel network
Capacity Low Low satisfaction level