role in production and selling goods on a reasonable price as Korean fashion cluster. However, the competitive advantage of Dongdaemoon market is weakened by the sever change of fashion distribution system. Therefore, it suggests that we should consider Dongdaemoon fashion market as a brand and provide effective policies to support the Dongdaemoon market with academic and practice-based experts.
of whole market share in China.
Also, Nexen Tire Company applied awarding system. In primary attempt, it was suggested as one of management strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could make solution and make alternative course of action for future devel
system which allows customers to purchase trendy products at low prices will work well in the Korean market. They note that Korean customers tend to prefer foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in
of economic integration form if their economical structures are complementary. If they are competitive, they will choose customs union.
Unlike a customs union, members of a free trade area do not have the same policies with respect to non-members, meaning different quotas and customs. To avoid evasion (through re-exportation) the countries use the systemof certification of origin most common
of government 2000.8
Japan - operating duty of DFE 2001.4
EU - operating duty of DFE 2006.
Analyzing of LGA
of LG Appliance>
Maintaining core technology of global product
Air Conditioner/Refrigerator → Heating, Ventilating
Microwave Oven, Refrigerator → Thermal & Fluid Analysis
Washing Machine → Electrical Brake System