activities according a kind of products. Using cash like medium, for example credit card or gift certificate, lightens the psychological burden of customer. Due to these characteristics, department store has considered various strategies to enhance preference for hedonic goods as a gift certificate event or card a point discount event which make consumer to use cash like currencies.
Previously,
preferences
Middle Aged
(35 to 60) • Sports for health
• Well-off economically • Activities where participants can chat
• Family trekking
Elderly
(Older than 60) • Hard to perform sports
activity • Weather and pre-exercise is important
4-3 Potential Customer Demands
Through the survey we were able to find out an approximate number of participants
the center of India’s Silicon Valley. The director of this plant will report to TCT India’s managing director. TCT prefers to fill executive vacancies by promotion from within the company. Headquarters sees international experience as an important factor in promotion. And there are six candidates for this position:
Tom Wallace (Age : 50s, Male)
Pros A 30-year TCT veteran (4.5 yea
The main Korean customers of Tempo are mostly the women who are between the age of 35 to 50 and married. Some women in 10s and 20s, who have active life style, use Tempo also. They have high commitment to repurchase the brand (high customer royalty) and prefer tampons over sanitary napkins. Customers of Tempo as well as tampon products mostly live in urban areas, and women with abroad experiences
oftheir children and husband. They can barely get the opportunity to go to museum or watch plays.
vicarious satisfaction
- After having kids, many ofthem quit job and give up other activities for their family. They want to get experience something new indirectly through watching soap opera.
Reasons for preferance
The Korean women preferthe Korean soap operas over American ones. The