1.Meaning of Brand Name
Caffe + Beneve(Pleasant feeling)
= The caffe gives pleasant feeling
2.Brand’s Story
“I feel Europe with a cup of coffee in Caffe bene again today”
3.Differentiated Interior and Space Design
Pursuing a cozy ambience for
good place to stay
Differentiating from other urban coffee shops
through European vintage interior
4.Star marketing & PPL
Choosin
Premium Care – \ 90,000 ~ 110,000
Special Face Care – \ 40,000 ~ 80,000
Basic Care – \ 30,000 ~ 110,000 (Depend on Parts)
- For Women :
- For Men : Man Organic Care Program –
- facial care - \ 75,000,
- White Care - \ 65,000,
- Pimple Care - \ 60,000
This is considered as relatively Premium Price
ii. Place
- They have at least approxim
coffee products
∙ US based company,
focusing on the US domestic market
Opportunities
∙ Reduce the size of Instant coffee market
∙ Cooperation with other brands
(e.g. MS, HP, Pepsi, etc.)
∙ Technological advances Threats
∙ Increased competition from coffee shops
∙ Consumer trends toward more healthy ways and away from caffeine
∙ Raw material cost
Coffee Bean & Tea Leaf, they are making unique choices that can be differentiated from other consumers and allow them to stand out.
• Alignment of tea-product line will distinguish The Coffee Bean & Tea Leaf from other coffee brands as a brand that specializes in both coffee and teas. With no other coffee shop offering a variety of tea products as does The Coffee Bean & Tea Leaf, can prom
desserts
However it is not in force in premium icecream shops
Customer Feels High Quality With Gorgeous Place !
Such as Family Restaurant & Cafe
Then.. T.G.I.F & Angel in us are Good Friends for Natuur !
Societal Marketing
University Students Get The chance
Safe the Nature & Special Experiences
Brand Image Making
Get The Youth Power & Nature Friendly