consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and they had a h
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
1. Introduction of Hotel
1-1 History
-Ambrose Lee upgraded the resort's villas, installed a sophisticated water-recycling plant and started rearing fish using sustainable stock for the resort's on-site restaurants. Then he established the Marine Ecology Research Centre (MERC) to boost diminishing numbers of giant clam.
1-2 Location
-Kota Kinabalu in Malaysia is located on the edge of the
Consciousness for Product
In 2010 year
Customer survey
46% “Care about ingredient”
67% “Check the product label”
Consumer prosecution program
: Big hit Consciousness↑
Spread of Well-being Trend
Life style of the rich → Life style of the public
Cover the whole life area
: Not only Food product category
but also hom
consciousness gets higher, the dessert business has penetrated the niche market cleverly. Also, after eating a delicious meal, people top it off with an even more delicious dessert. The result of this dessert culture has reflected well in the ice cream market as ice cream has become a favorite dessert.
Preference for ice cream with various layers
Ice cream was considered something peop