price chicken hypermarkets promoted these items with having very small quantity. They deceived consumers with attractive baits. There were so many negative opinions in this sales method. But the price was relatively high burden of the chicken food delivered to ordinary people. The affordable prices has given customer could eat the chicken cheaply. The manger said the pricecompetitiveness achieve
Price : What is competitive price of menu?
• Place : What is the best way to improve its in/ex-terior?
• Promotion : What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ prefere
pricecompetition and policy
for discount , health problem. The other side, pizza that was representative fast food with
hamburger on only a few years ago, has developed various premium menu, so pizza industry can
break from depression by well-being trend.
As Korean Pizza Company, Imsil Cheese Pizza doesn’t have to pay royalty to foreign head
company. Therefore this company s
price, SPAO has competitive price but has low brand awareness. Among SPA brands, SPAO is on the middle position at the brand awareness but has various prices while Uniqlo is on the top position at the brand awareness and bottom at the price. So SPAO has to raise its brand awareness to the top position by promotions and reduce price to 80%. Then SPAO will get competitiveness in the SPA market.
B
Weakness – price, major airlines’ service, miles, and recognition
There are three factors of Air Busan’s weakness comparing to other airlines. First one is price. As you see on the chart below, Jin airline has lower price than Air Busan. It would be the week factor of Air Busan. Also, Daehan airline’s price is not that different from Air Busan, which means the competitive price of