4. Amenity
For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.
5. price
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the highe
B point : Rapid slump (2009/2/27)
The worst year
△ Reduction of the total sale and revenue
△ vest issue : Market share, flexible of the business, rebuilding the portfolio
The project of reducing three trillion
△ cost reduction
△ Think about the cash flow
△ Forecasting revenue, prepare the post Recession
△ R&D, Investment of brand design part.
Reduction of Trans-fat Project
Step 2. Reduction of Saturated Fat Project
Step 3. Green Package Project
Step 4. Dr. You Project
Ⅱ. The Reason Why We Chose Dr. You Project
1) Reduction of consumer's reliability upon Food Industry
Because of Chinese milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strate
reduction
Acting as a bridge to enter South Asia
Increasing m/s possible
Good image of Korean brand
Trading laws more lenient than past
Price sensitive consumers
Inefficient government
Many potential entrants
High logistics cost due to low infrastructure
High domestic tax rates
Imports are restricted
Strong union
Summer monsoon season
Unstable political situation w/neighboring c
1.3 Company
As begin of facsimile business in 1983, Samsung Electronics produced Mono laser printer in 1991. After developing ink-jet printer and multifunctional printer in 1995, Samsung exported mono laser printer since 1997. Then Samsung started color laser printer business from 2003. In 2006, Samsung Electronics was able to produce the World's smallest color laser printer and started color l