서비스 기업의 가격 전략
서비스 기업은 다양한 요인에 따라 가격 결정.(e.g. 항공사의 거리기준, Marriott의 수율 기초적 가격.)
수요의 변화, 공급의 확장 가능성, 대체재의 가격, 가격과 조업도사이의 관계, 미래 대체가능성 등에 의한 가격 결정 필요.
소비자의 가격에 대한 인지능력 고려가 필요.
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price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented
sensitive about the ingredients than the price, Rice Burger will be perfect for them. We will target the niche market – people over 50. Our target market is measurable, accessible, substantial, differentiable, and actionable. The new Rice Burger will also be repositioned based on its price and uniqueness. Since Rice Burger had failed twice, the product name and flavor will be slightly chang
measure the adequacy of available cash. Without cash, even a profitable business will fail.
It is computed as below :
※General
High Cash ratio means that the company has enough liquidity, but does not have good effects sometimes as cash is a non-risky asset. It is also uneconomical - opportunity cost. So cash ratio is managed adequately.
※Caution
It is very sensitive to
Ⅰ. 서론
현재 금융기관들은 위험을 여러 가지 다른 방식으로 산출하고 있다. 전사적 차원(enterprise-wide level)에서 사용되는 척도와 각 부서별 또는 각 업무별 수준에서 사용되는 척도들 사이에는 일관성이 없거나 서로 비교할 수가 없는 경우가 많다. 해당 금융기관의 전체 목표와는 상관없이 트레이딩