Priceand Performance : Value–Based Fixed Pricing
시장가격을 설정하는 중요한 기능3가지
ex1) BMW, benz 등에 대항하여 Toyota, Nissan, Honda 가 취한
New Brand 전략 p.51 Figure3.1
ex2) Waner- Lambert사의 시장침투사례
Customer Reservation-price Pricing
-The Appropriability Challenge (유용성)
비즈니스모델로부터
1. Introduction
While the nation is the 15th largest in the world in terms of nominal Gross National Product, it is the number 10 in electricity consumption According to the CIA World Factbook’s 2009 report. ~
and inventory practice
1. Pricing practices: 구매 volume과 재고 위험부담 정도에 따라 다른 할인율이 적용되는 yellow, green, blue price로 구성됨
2. inventory practices: 제품의 인기도 정도에 따라 A, B, C, D,W로 구분되며 이러한 ranking 구별은 가격과는 관계없는 distribution channel들이 보유해야 하는 stock의 정도를 정의
3. inv
(3) The trend in 2004
Market depression
long-term depression
high oil price
② Boom in exportation
- The total exported cars go up to 2,300,000 with the increases of 28% and the exports exceed 30 billion dollars for the first time
- continuous positive approach and efforts to export market
- improvement in quality and image of Domestic cars
- the increased trust on Korean cars