What’s the priming effect ?
Priming is an increase sensitivity to certain stimuli due to prior experience.
Priming occurs when exposure to media activates related thoughts and feelings that have been stored in the memory systems of an audience member.
advertisement
should take 'priming' effectively
for
successful advertisement effects.
effect. Based on this result, we planned the other experiment, which contains color information with shapes.
(2) Experiment 2 : Shape Priming with Color Information
Experimental Design
We made a new experiment following the format of experiment 1. It also contains 4 items among which only one shape is different from others. All of them have differently oriented bar, and the locations of
Priming occurs when exposure to mediated communication activates related thoughts that have been stored in the mind of an audience member.
Media message content triggers concepts, thoughts, learning, or knowledge acquired in the past that are related to the message content.
Perceived Meaning
Perceived Justifiability
Character Identification
Perceived Reality
Memories of Prior Experiences
Public awareness of entertainers in the past
After appearing of popular
culture, most entertainers were
perceived as vulgar and
ignorant versus high culture.
So, their political and social
comments were forbidden
tacitly.
Behavior of entertainers in the present
By revitalizing SNS,
entertainers have environment they can
speak to comments with their own
belief.
SNS with