다속성 태도모델은 대상에 대한 태도형성에 영향을 미친 속성을 파악할 수 있고, 이를 근거로 수용자를 유리한 방향으로 설득을 일으킬 수 있는 설득전략의 수립이 가능하다. 이 모델은 설득커뮤니케이션에 있어서 다음과 같은 방법들을 생각할 수 있다.
첫째, 신념인자를 변화시키는 것이다. 대상이
belief, art, morals, law, custom,
and any other capabilities and habits acquired by man
as a member of society-Edward Tylor <Primitive Culture>
The first major comparative study?
Emil Durkheim’s research on suicide and social anomy
CONCEPTUAL ISSUES IN COMPARATIVE RESEARCH
HISTORICAL BACKGROUND AND DEFICITIONS
Creating
Many academic journals devoted to
cross-cultural studies.
From the Secon
to shape and control the agencies of state. This control enabled them to have monopoly on the use of force
Another aspect
The bourgeoisie had cultural control therefore spreading beliefs and values that would sustain unequal system
By legitimizing it through reference to non-economic domains of social experience
(culture as a biased prop for the bourgeoisie fashioned my its own interests)
Little Big Man Script
I am, beyond a doubt,
the last of the old-timers.
My name is Jack Crabb,...
...and I am the sole white survivor
of the Battle of Little Bighorn,...
...popularly known
as Custers Last Stand.
Well, Mr Crabb,...
...Im more interested in the primitive
lifestyle of the Plains Indian...
...than I am in...
...tall tales about Custer.
Tall tales?
Are you calling me a liar?
No, no. I